Graphics Glossary
	4-Color Process
	CMYK. - Cyan, Magenta, Yellow & Black.
		Standard ink process for offset press industry; brochures, flyers, etc…
	6-Color Process
	CMYK &  LtC LtM.  -  Cyan, Magenta, Yellow, Black, Light Cyan, Light Magenta.
		Standard ink process for digital print industry.
		Royal Graphics Center uses HP DesignJet 5500ps 6-color Digital Printers
	.ai
	A vector art file created in the software, Adobe Illustrator. This file type is acceptable to create large-format graphics.
		Visit Graphic Art Requirements.
	Art Charge
	One-time fee associated with creating, editing a graphic or sign design.
	AutoCAD
	Computer-Aided Drafting created by our qualifed CAD engineer used to determine scale of an area.
		visit AutoCAD.
	Backdrop
	A custom-cut digital print or custom-painted canvas designed to "tie-in" all elements in a stage set theme.
	Backlit Print
	Maximum-impact interior printed media used with a backlit source, as seen in airports, hotels and conventions.
		Must be used with a rented lightbox
	Banner
	A flexible material in which to be printed onto. Materials include canvas, vinyl and flag.
	.bmp or bit-map
	A raster digital art file used for desktop printing or website graphics.
		Does not contain enough data for large-format output.
	Canvas Banner
	A printable, flexible non-glare material.
	Cardstock
	A thick paper material used as a substrate for table-tent and I. D. signs
	.cdr
	A vector art file created in the software, Corel Draw.  This file type is acceptable to create Large-format graphics.
		Visit Graphic Art Requirements.
	CMYK
	see 4-Color Process
	Color Match
	A service provided by Royal to match final output color to a client's corporate or event color scheme.
	Color Scheme
	A pre-determined set of colors to be used in a Set, Special Event, Trade Show or Convention.
	CorelDraw
	A vector-art based software program that allows the designer to marry line-art images with bit-mapped images.
		Royal Graphics Center uses CorelDraw 12 to create designs.
	Custom Cut
	A hand-cut, die-cut or jig-saw of a finished product; a decal, foam core, plastic or wood.
	Cyber Café
	A custom environment with touch-screen Kiosk computers used by marketers & exhibitors for valued information sharing.
		Visit Computer Rental Services.
	Decal
	An adhesive-backed paper or vinyl sign.
	Dimensional Graphics
	Foam cut-out letters, logos or graphics having depth, usually 1/4" - 2" thick.
	Digital Photo
	A digital file created by a digital camera or a scan. Usually a jpg or a .tif.
	Directional Sign
	A custom-themed sign with a rented stand, 1 or 2-sided vertical sign, usually 3' wide by 8' tall, used to direct flow of foot traffic.
	Discount Deadline
	All of Royal Graphic Center's prices are discounted prior to the affixed production deadline.
	Display Case
	A rented glass-top / metal unit, complete with graphics, to house untouchable objects. Comes with lock & key.
	DPI
	Dots Per Inch. The amounts of dots (graphic information) in a square inch.
		See glossary for: Jaggies, .jpg, Raster art, Pixels, Pixelization, Photo, Photo Enhancement, Photoshop
	Easel
	A rented aluminum adjustable tripod to display a sign or mounted photograph.
	Easel Back
	A section of cardboard or plastic affixed to the rear of a small sign to keep it vertical.
	Easel Sign
	A 22" x 28" sign, usually used for breakout rooms and smaller seminars, to highlight speaker or to promote an event.
	Entrance Unit
	A rented custom, modular metal unit, complete with graphics; used as an entrance way for visitors.
		Make a great first impression before your visitors walk through your door!
	.eps
	Encapulated Postscript art file.
		Exported from Adobe Ilustrator, it maintains it's preferred vector format.
		Any other file ( as in a jpg, gif ) converted to an .eps file will not constitute
		as a viable large-format digital art file.  Please consult with yourMedia / Graphics Dept. or contact us.
		Visit Graphic Art Requirements.
	Exhibit System
	A rented modular metal unit with custom graphics, used as a setting for Exhibitors to promote.
		visit EXHIBIT SYSTEMS.
	Flag
	An custom printable, flexible non-glare exterior material.
	Floor Graphics
	A strong, temporary adhesive decal with a heavy laminate applied to a smooth, clean surface. Can be custom cut.
	Foam Core
	A paper-foam-paper product that is easily cut to shape, lightweight and used indoors. Used as a mounting board for graphics.
	Foam PVC
	Smooth-surface plastic material more durable than foam core. Brand names inclue Sintra and Trovicel.
	Used as a mounting board for extended-use graphics.
	Font
	The name and style of the text used in design.
	Font Folder
	The file containing all font information needed to create text.
		If Royal Graphics Center is to edit your art design, each folder must be sent along with  final art file,
		unless text is converted to curves or outlines.
	.gif
	A bit-mapped digital art file used for internet & website graphics. Does not contain enough data for large-format output.
	Gloss finish
		A shiny laminate finish added to a print to increase clarity and readibilty.
	Grommets
		Brass eyelets mounted on banners for hanging purposes.
	Hard Copy
		A color laser print derived from an art file then given to the designer to closely match color and / or layout.
	High Contrast
		A combination of colors that appear to have a stronger impact and highly visable look.
	High-Resolution
		600-1400 DPI in a raster image.
	I.D. Badge
		A custom service provided by Royal to pre-print plastic cards with identifiable information, with lanyard or clip.
			Note: For late registrants, you may rent a card printer to be used on-site, See Printers.
	I.D. Sign
		A printed 7" x 44" cardstock sign affixed to a specifc booth area for ease of identity.
	Install & Dismantle
		A service provided by Royal for Large decals, Floor Graphics, Banners, Metal Units, Light Boxes and free-standing units.
	Jaggies
		Slang term for pixelization. The result of the enlargement of a raster art file (.jpg, .gif, bmp)
	.jpeg or .jpg
		A compressed bit-mapped digital art file used for desktop printing & website graphics.
			Usually does not contain enough data for large-format output.
	Laminate
		A thin sheet of clear vinyl, in gloss or matte finish, that is mounted onto a print for protection against ink smudge, fingerprints
		& surface moisture.
	Lamination
		A hot or cold pressure-transfer process of laminating to a sheet good.
			Royal Graphics Center uses the GBC Falcon 60+ Laminator
	Large-Format
		The process of printing full-size, full scale graphics. Used for maximum impact.
	Lightbox
		A rented interior electrical box used to illuminate backlit prints.
	Line art
		A line drawing on white paper, usually with black solid shapes for scanning purposes.
	Logo
		A company or event proprietary graphic.
	Logo reproduction
		The process of creating a graphic or company logo to it's exact likeness, using the proper art file and color.
	Low-Contrast
		A combination of colors that appear to have a softer impact, more professional look.
	Low-Resolution or Low-Res
		72-150 DPI in a raster image.
	MAC file
		An art file created on an Apple Macintosh computer.